New CEO for World Tourism Association for Culture & Heritage

The move will give WTACH two top line executive officers, Fell and Flynn, who can drive the Association’s agenda in diverse geographical regions of the world. Fell is located in Europe. Flynn in Australia.

Flynn said the new internal arrangement would help WTACH better serve its growing global membership base. It would also make it easier for WTACH to fulfil increasing engagement requests and commitments on behalf of destinations and tourism stakeholders.

WTACH has reported a significant surge in enquiries and engagement requests since the recent easing of travel restrictions around the world.

Destinations are understandably now seeking to grow their visitor economies more responsibly through enhanced conservation and preservation of their unique cultural heritage assets,” said Flynn.

​​Fell said that WTACH is ‘ready’ as it has developed robust policy and procedure protocols and training modules to help governments and industry better manage their cultural and heritage tourism (CHT) assets, experiences and delivery.

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