Germany’s Tourism Industry Reports Significant Increase in Int’l Demand

German tourism has experienced an incremental growth in international demand for tourism, the German National Tourist Board (GNTB) report reveals.
Furthermore, the Site Minder’s World Hotel Index has revealed that about 30.8 per cent of all 400 global hotel bookings for October 2021 are registered in German hotels, reports.
Moreover, the top market research company, Ipsos, announced that Germany has been once again selected as the top spot on the Anholt-Ipsos Nation Brands Index (NBI) 2021, gaining 71.06 points, about 1.94 more than in 2020.

For this year’s NBI, more than 60,000 population-representative interviews were carried out over 18-year-olds in 20 countries from July 6 to August 13, 2021.
The NBI essentially is a multinational market research and consulting service provider based in France in 1975 and now widely spread across other nations, including Spain, the United Kingdom, Italy and Central Europe.
According to Forward Keys, international flight arrivals in Germany increased to about a quarter compared to 2019 levels by July 2021. Moreover, it returned to about a third of pre-COVID levels in August and September 2021.
In addition, the sales of international train tickets to Germany through Deutsche Bahn’s e-commerce sales channels were 37.0 per cent of 2019. On the other hand, from January through July 2021, 41.5 per cent through August, and 44.3 per cent through September 2021.
The latest news demonstrates the direct link between Germany’s excellent reputation, growing willingness to travel in our source markets, our countercyclical marketing activities and a successful recovery strategy for restarting incoming tourism, as well as positioning Germany as a travel destination in the increasingly fierce competition among destinations,” Petra Hedorfer, Chief Executive Officer, German National Tourist Board, said.
In 2021, Germany was ranked for the fifth time in a row as first, whereas overall, the county has been ranked first for the seventh time in the NBI, finally meeting United States ranks. On the other hand, the United Kingdom has dropped from second to the fifth position in 2021.
Japan and Italy have climbed the ranking, with Japan making its debut in the top three for the first time since 2018. It also climbed from fourth in 2020 to third this year with a positive outcome on Exports, Tourism, Culture, and People. On the other hand, Italy progresses from sixth to fourth place with strong opinions on its Culture, Tourism, and People.
Furthermore, the report shows that Germany is ranked in the top ten list of five categories that make up the Nation Brands Index: Exports, Government, Culture, Tourism, and Immigration/Investment.
Survey participants estimate Germany at 73.24 points in the tourism sector, about 2.65 points higher than in the previous year, ranking the country in tenth place globally. In the subcategories of tourism, respondents rate tourism location above-average, especially for the “Historic Buildings” and “Vibrant Cities” subcategories, which rank Germany as the 7th in each.


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